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Luxury News

Yoox Net-A-Porter poaches senior talent as fight for luxury ecommerce intensifies September 12, 2019
Richemont’s Yoox Net-A-Porter Group has hired top talent in technology, management, sales and branding to strengthen its executive bench as the luxury ecommerce giant aims for a larger portion of sales coming from online and mobile purchases.
New York’s Fifth Avenue to Hudson Yards, SoHo: Bring it on September 9, 2019
Fifth Avenue is in a fighting mood to prove that it remains the ne plus ultra of luxury retail and hospitality, unmoved by upstarts, critics and ecommerce.
Future of luxury? Digital transactions aided by trusted human advisors September 9, 2019
Net-A-Porter’s new EIP Privé platform and Farfetch’s Private Client loyalty program are two examples of how luxury brands are targeting extremely wealthy clients online.
Mikimoto taps Ogilvy to drive modernized digital strategy September 6, 2019
Japanese jeweler Mikimoto has chosen marketing agency Ogilvy to lead its digital transformation, including a makeover of its ecommerce and Web site experiences.
Why luxury marketers should double-down on Monaco September 3, 2019
It is time to focus on a territory that is smaller than New York’s Central Park but punches way above its weight on the super-wealthy scale.
Olivia Palermo debuts shoppable editorial ecommerce operation September 3, 2019
Fashion entrepreneur Olivia Palermo has relaunched her Web site to let readers shop editorial content and buy items directly from the article itself.
Mature Japanese women keep platinum jewelry sales strong August 29, 2019
While jewelers and marketers the world over are focused on millennials and Gen Z, Japan’s more mature female population leads the consumption of platinum over other generational cohorts.
Tiffany’s H1 sales fall 3pc amid weaker tourist demand August 28, 2019
Jeweler Tiffany & Co.’s sales for the first half of the year fell short of expectations, driven by a decline in shopping tourism and unfavorable currency exchange rate changes.
Doxa updates brand identity amid international push August 27, 2019
Swiss watchmaker Doxa is updating its marketing and branding as part of its effort to present a cohesive image to a global audience.
Tag Heuer campaign spotlights tennis’ next generation August 27, 2019
Swiss watchmaker Tag Heuer has tapped a trio of rising tennis stars as ambassadors, highlighting a shared dedication to precision.

Automotive News

McLaren moves North American head office amid market growth September 13, 2019
British automaker McLaren is relocating its North American headquarters from New York to Texas, in a move that will enable the growing company to expand its office space.
Automakers share future mobility visions in Frankfurt September 12, 2019
Electrification is emerging as a top trend among luxury automakers at this year’s IAA in Frankfurt, Germany, as marques seek to offer sustainable solutions to drivers.
Land Rover revives Defender by balancing exploration, innovation September 11, 2019
British automaker Land Rover has unveiled its redesigned Defender along with a campaign touting its adventurous use of technology.
Rolls-Royce to unveil new digital art based on cars’ painting data September 9, 2019
Rolls-Royce Motor Cars has tapped media artist Refik Anadol to create a new data-based digital work for the Rolls-Royce Art Program.
Salon Privé turns attention towards Bentley in centennial celebration September 6, 2019
Automakers are increasingly turning to Britain’s Salon Privé to debut new cars to a U.K. audience, with Bentley becoming the first to hold a global reveal during the automotive garden party.
Porsche puts focus on sustainability with first all-electric car September 5, 2019
German automaker Porsche has revealed its first fully electric vehicle, with a focus on eco-friendly driving that extends beyond the engine.
Cadillac’s problem is not tech. It is something else August 30, 2019
Turnaround, reboot, comeback, do-or-die, last stand: these are words thrown around any Cadillac discussion – today or in the past couple of decades.
Porsche’s mobile-based, short-term rental programs draw new customers August 29, 2019
The German sports car maker is one of many auto brands including General Motors Co.’s Cadillac and Daimler’s Mercedes-Benz that offer subscription-based, short-term ownership experience models.
Luxury automakers facing uncertainty, rising costs due to latest tariffs August 29, 2019
With trade tensions continuing to escalate between the United States and both China and Japan, luxury automakers in the U.S. and abroad are likely to take a hit.
Drivers feel disconnected from auto technology: J.D. Power August 28, 2019
Drivers’ reactions to in-vehicle safety technology vary widely based on automaker, with many consumers remaining wary towards the automated features manufacturers have been emphasizing.

Category: Computers

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