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Luxury News

IWC celebrates Blue Angels’ 75th anniversary with high-flying campaign September 17, 2021
Swiss watchmaker IWC Schaffhausen is soaring to new heights in a campaign that pays homage to the Blue Angels, the flight demonstration squadron of the United States Navy.
Longines taps Regé-Jean Page as newest ambassador September 16, 2021
Swiss watchmaker Longines has recruited English actor Regé-Jean Page as an ambassador and brand personality to celebrate its newest master collection.
Luxury loses $7.6B in brand value, Porsche remains on top: report September 14, 2021
As the world continues recovering from the COVID-19 pandemic, the total value of the world’s top 50 luxury and premium brands declined by more than 3 percent year-over-year, according to Brand Finance.
Tiffany reveals romantic Beyoncé, Jay-Z film September 14, 2021
After several weeks of teasers, LVMH-owned jeweler Tiffany & Co. has unveiled its eagerly awaited fall campaign film starring music moguls and powerhouse couple Beyoncé Knowles and Jay-Z.
Influencer Chiara Ferragni joins Hublot as global ambassador September 9, 2021
Swiss watchmaker Hublot has revealed Italian influencer and entrepreneur Chiara Ferragni as its newest ambassador, joining a rapidly growing roster of talent.
Tiffany & Co. teams with the Carters to create HBCU scholarships September 9, 2021
U.S. jeweler Tiffany & Co. is launching a new scholarship initiative as an extension of its “About Love” campaign starring the Carters: pop culture icons Beyoncé and Jay-Z.
Natural Diamonds unveils jewelry collection with energetic campaign September 9, 2021
The Natural Diamonds Council has released its latest collection featuring emerging designer Malyia McNaughton with a campaign starring brand ambassador Ana de Armas.
Hublot, DJ Snake release galactic limited-edition timepiece September 8, 2021
Swiss watchmaker Hublot and French-Algerian musician DJ Snake are unveiling an exclusive new timepiece.
Audemars Piguet taps parkour cofounder for twisty new effort September 8, 2021
Swiss watchmaker Audemars Piguet is bending towards free-spiritedness with its newest ambassador.
Tiffany & Co. reimagines Blue Box with artistic collaboration September 7, 2021
U.S. jeweler Tiffany & Co. has unveiled an artistic makeover of its famous Blue Box through a collaboration with contemporary artist and sculptor Daniel Arsham.

Automotive News

Aston Martin wins first major Japan-based GT championship September 20, 2021
British automaker Aston Martin has won its first major GT championship title in Japan.
Lexus thrills with racing documentary, competition September 20, 2021
Toyota Corp.’s Lexus is putting auto enthusiasts to the test as it continues the rollout of the new IS 500 F Sport Performance.
The Bridge makes exciting return for affluent automotive lovers September 17, 2021
Automotive event The Bridge, returning for a fifth year after being forced to cancel in 2020 due to COVID-19, is ready to give affluent automotive lovers a revamped, intimate and engaging experience.
Porsche provides ultimate canvas in artistic effort September 15, 2021
German automaker Porsche is presenting one of its vehicles as the ultimate canvas in a new campaign starring acclaimed South African artist Nelson Makamo.
Maserati joining luxury retail experience in London September 14, 2021
Italy’s Maserati has announced it will be the sole automotive brand at Situ Live, a new retail experience opening at retail hub Westfield London in the fall.
Luxury loses $7.6B in brand value, Porsche remains on top: report September 14, 2021
As the world continues recovering from the COVID-19 pandemic, the total value of the world’s top 50 luxury and premium brands declined by more than 3 percent year-over-year, according to Brand Finance.
Lexus sparks creativity through musical, multichannel campaign September 14, 2021
Toyota Corp.’s Lexus is paying tribute to creativity and innovation in automotive engineering through a new video series.
Bentley welcomes largest intake of trainees, sets sights on future September 13, 2021
British automaker Bentley Motors has welcomed its largest class of apprentices, undergraduates and graduates in brand history.
Bentley furthers Beyond100 strategy with internal initiative September 10, 2021
British automaker Bentley Motors is accelerating sustainable luxury by taking part in Volkswagen Group’s #GoToZero campaign and focusing on its goal towards becoming carbon neutral by 2030.
BMW highlights upcoming iX EV in NYFW series September 9, 2021
BMW of North America is celebrating New York Fashion Week’s spring/summer 2022 shows with a new content series.

Category: Superb

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