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Luxury News

IWC shares founder’s origin story in cinematic campaign September 28, 2020
Swiss watchmaker IWC Schaffhausen has released a new installment of its “Born of a Dream” film campaign, this time sharing the true story of its founder.
What does LVMH and Tiffany’s battle mean for the luxury industry? September 28, 2020
The tussle between the two companies is just one of a series of abandoned transactions in the midst of the global COVID-19 pandemic, albeit, one of the most high profile.
Watches of Switzerland Group buys Analog Shift as interest in secondary market grows September 24, 2020
Watches of Switzerland Group USA, eyeing the pre-owned and vintage timepieces market, has bought Analog Shift after a two-year partnership with the watch retailer’s launch of its SoHo flagship in New York.
Gold mining companies focus on economic, environmental issues with CSR projects September 23, 2020
Members of the World Gold Council are being more transparent about their sustainability initiatives, as affluent consumers become more values-oriented and expect brands to be open about their commitments to corporate social responsibility.
Bond actor Ana de Armas stars in Natural Diamond Council campaign September 21, 2020
The Natural Diamond Council is shining a light on the emotional significance and symbolism behind diamonds in its first celebrity campaign.
Tiffany, LVMH showdown playing out in vicious counteracting press releases September 17, 2020
French luxury conglomerate LVMH and U.S. jeweler Tiffany & Co. are heavily engaged in a war of words after the $16.2 billion deal between the two fell apart Sept. 9.
Japanese pearl jeweler Mikimoto, eyeing expansion, enters beauty market with first fragrance September 16, 2020
Japanese pearl jewelry brand Mikimoto has entered the beauty category with the launch this week of its first fragrance as it finds potential for growth in a new segment.
Watches & Wonders Shanghai: The future of fine watchmaking? September 16, 2020
Watches & Wonders staged its first offline fair of 2020 in Shanghai from Sept. 9-13. The Fondation de la Haute Horlogerie (FHH) continued its collaboration with Tmall, staging a series of online experiences to reach out to a broader range of Chinese audiences.
US jeweler David Yurman takes inspiration from stained glass for fall campaign, collection September 15, 2020
U.S. jeweler David Yurman has debuted its fall 2020 campaign, celebrating relaxed American luxury in a contemporary manner.
Tom Ford debuts world’s first high-end watch made entirely of plastic September 14, 2020
U.S. fashion giant Tom Ford, as part of its commitment to a sustainable environment, will soon launch the world’s first high-end watch made completely from ocean plastic.

Automotive News

British automaker Aston Martin undertakes first single-home residential design project September 28, 2020
Aston Martin has partnered with an architecture and building development firm in the United States to design its first single-home residential property as the British automaker takes its aesthetic beyond the automotive field.
Jaguar spotlights luxury sustainability efforts through branded content September 28, 2020
British automaker Jaguar Land Rover is highlighting sustainability efforts across luxury sectors through a new partnership with news network CNN.
British sports car giant McLaren debuts new showroom concept in Paris September 18, 2020
British sports car maker McLaren has launched a new showroom concept in Paris that seeks to combine creativity, artistry and innovative technology all in one place.
McLaren North America records 11pc jump in certified pre-owned vehicle sales despite pandemic September 15, 2020
Sports car maker McLaren North America has posted an 11 percent increase in certified pre-owned vehicle sales for the year to August versus the comparable period.
Rolls-Royce resumes two-shift working at British manufacturing plant four months after reopening September 14, 2020
British automaker Rolls-Royce Motor Cars has resumed full two-shift production at its manufacturing plant in the United Kingdom only four months after reopening from the government-mandated COVID-19 lockdown.
Lexus announces winner of design challenge for “better tomorrow” September 14, 2020
Toyota Corp.’s Lexus has revealed the winner of its annual design challenge which seeks emerging talent who envision how they can make a positive difference in the future.
Mercedes-Benz USA, Microsoft launch first mixed-reality automotive maintenance system September 11, 2020
Mercedes-Benz USA is collaborating with Microsoft Corp. on remote automotive maintenance using mixed reality software technology.
Land Rover enlists rugged musician for a forest adventure September 11, 2020
British automaker Land Rover is going to the great outdoors with a celebrity ambassador in an effort spanning film and multimedia.
Mercedes-Benz reveals Virgil Abloh G-Class creation September 9, 2020
German automaker Mercedes-Benz has unveiled a unique take on its G-Class through a collaboration with creative director and fashion designer Virgil Abloh.
Mercedes-Benz looks to more connected future with revamped S-Class September 3, 2020
German automaker Mercedes-Benz has debuted its redesigned S-Class with an emphasis on technology as it looks to fend off other luxury automakers.

Category: Superb

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