LVMH-owned Swiss watchmaker Tag Heuer has partnered with crypto payment service provider BitPay to bring cryptocurrency as a payment option to the U.S. market.
As the topic of nonfungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
With the long-awaited Top Gun: Maverick arriving in the theaters later this month, luxury brands are leveraging the upcoming blockbuster for a boost in consumer engagement.
Italian automaker Lamborghini has opened its new dealership and showroom in Monaco, as the marque continues investing in physical retail with white-glove service.
German automaker Porsche is exploring the power of sound from behind the wheel in an ongoing series spotlighting various musical artists and their creative journeys.
British car manufacturer McLaren Automotive is now selling its first Genesis Collection NFT drop, inspired by the P1 and P1 GTR models, through its recently launched MSO Lab digital community.
Italian auto manufacturer Lamborghini has reported revenues of 592 million euros, or $624.9 million at the current exchange, in the first three months of 2022 — a 13.3 percent increase year-over-year.