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Luxury News

Tag Heuer taps tennis star Naomi Osaka as ambassador January 20, 2021
Swiss watchmaker Tag Heuer has enlisted tennis champion Naomi Osaka as its newest ambassador athlete as the brand continues to move in a younger and more diverse direction.
Cartier puts classic collections on display in fresh campaign January 20, 2021
French jeweler Cartier is casting a light on nearly its entire product repertoire with the unveiling of a campaign that showcases its most iconic collections.
Audemars Piguet taps L’Oréal vet as North America CEO January 15, 2021
Swiss watchmaker Audemars Piguet has named Ginny Wright as chief executive for its North America business.
Natural Diamond Council casts light on renowned independent artist, jewelry designer January 11, 2021
Natural Diamond Council’s Only Natural Diamonds is spotlighting artist and designer Lorenz Baumer, who has dedicated his career to transforming women into princesses through diamonds.
How Tiffany could become the next luxury mega-brand January 11, 2021
Long before the confirmation of the LVMH takeover, Tiffany was lagging behind rival Cartier on two essential attributes: China exposure and product category diversification.
Now part of LVMH, what’s next for Tiffany & Co.? January 8, 2021
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton wasted no time making leadership changes at Tiffany & Co. following its acquisition of the U.S. jeweler, a sign that things are about to change for the iconic brand.
LVMH appoints new CEO at Tiffany & Co. after acquisition finalized January 7, 2021
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton is making leadership changes at Tiffany & Co. after completing its acquisition of the U.S. jeweler.
Longines underlines sense of adventure in fresh campaign January 7, 2021
Swiss watchmaker Longines is putting the athletic prowess of two Swiss alpine ski racers on display to celebrate the pursuit of greatness and draw attention to its recently unveiled Spirit collection of watches.
Bulgari CEO Jean-Christophe Babin on rising to meet luxury’s challenges January 7, 2021
Following an impressive run as the chief executive of TAG Heuer, Jean-Christophe Babin took the reins as Bulgari’s CEO in 2013 and over the past seven years has presided over the brand’s ongoing global expansion, including innovative digital efforts in China.
Tiffany shows positive growth to end 2020 January 6, 2021
U.S. jewelry Tiffany & Co. has proven success with the release of its preliminary 2020 holiday period sales results — the last round of earnings set to be revealed before the company’s deal with French luxury group LVMH is finalized later this week.

Automotive News

Porsche unveils nostalgic Boxster anniversary effort January 21, 2021
German automaker Porsche is marking the 25th anniversary of its entry-level Boxster sports car by rolling out a limited-edition version and commemorating the vehicle’s historical success in a fresh campaign.
Audi introduces virtual workspaces to transform internal interactions January 20, 2021
German automaker Audi has launched a virtual space to enable employees to learn and work in a digital setting during the ongoing COVID-19 pandemic.
Automakers ditch subscription services as market evolves January 20, 2021
More luxury automakers are moving away from elevated subscription services after failing to gain traction among consumers.
Bentley returns to production and improves COVID-19 protocols January 18, 2021
British automaker Bentley Motors has returned to production and bolstered its COVID-19 testing program after a winter shutdown.
Rolls-Royce unveils interview with violinist as part of ‘Inspiring Greatness’ series January 18, 2021
British automaker Rolls-Royce has profiled violinist Charlie Siem in the latest installment of its “Inspiring Greatness” video series.
BMW focuses on electric mobility to continue sales momentum January 15, 2021
Germany’s BMW Group is the latest automaker to post record sales, an indication that demand for luxury vehicles remains strong after a turbulent 2020.
Lexus transforms into ultimate gaming vehicle January 14, 2021
Toyota Corp.’s Lexus has expanded its “All In” campaign into the gaming world, with a two-hour Twitch livestream allowing viewers to rebuild the Lexus 2021 IS.
Lamborghini latest luxury automaker to report strong 2020 sales January 12, 2021
Italian automaker Automobili Lamborghini had a record-breaking 2020, even after its production line was closed for more than two months because of the coronavirus pandemic.
Bentley taps Audi’s Andreas Mindt as design director January 12, 2021
British automaker Bentley Motors has named Andreas Mindt as its next director of design, relying on his electrification experience for its next chapter.
Mercedes-Benz shares Alicia Keys’ success in intimate S-Class effort January 12, 2021
German automaker Mercedes-Benz has tapped Grammy Award winner Alicia Keys to reflect on her journey to career and personal fulfillment in an honest campaign featuring its upscale S-Class sedan.